engleski

Analysis of the Development of Supply Chain Management as a Concept of Strategic Alliance Management

This paper reviews the origins and stages of development of the concept of supply chain management. In the first stage of the development process, the emphasis is placed on linking business processes within a company aimed at improving cost control and taking the efficiency of a business to a higher level. The possibilities of applying the concept are expanding in the following stages and the paper investigates the application of the concept in managing a network of independent organisations or strategic alliance network. Today, supply chain management is one of the key factors affecting the competitiveness of businesses having positive effects on customer satisfaction in terms of meeting their needs timely and effectively, reducing costs, reliable delivery service and improving quality of products and services.

Supply Chain Management, Competitiveness, Competitive Advantage

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