engleski

The role of diagnostic business analysis in the process of integrated risk management

The chosen strategy within the process of strategic management determines the functioning of the firm in such a manner that it directs the design, development and exploitation of the firm’s potential for success. Therefore, in the process of risk management, it is necessary to perform a thorough diagnosis of the current situation, position and activities of a firm, and then determine the direction of its future development. This chapter provides a thorough overview of business analysis and diagnosis tools, i.e., different methods and models often used to analyze a company´s external and internal environment, and to assess a company´s business performance. Such an analysis makes it possible to reduce the inherent complexities that can be of prevalent value for the process of enterprise risk management and decision- making in the long run – thus warranting the firm's survival.

diagnostic business analysis ; integrated risk management ; enterprise risk management

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