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Pregled bibliografske jedinice broj: 1114373

Purchase experience during the COVID‐19 pandemic and social cognitive theory: The relevance of consumer vulnerability, resilience, and adaptability for purchase satisfaction and repurchase


Kursan Milaković, Ivana
Purchase experience during the COVID‐19 pandemic and social cognitive theory: The relevance of consumer vulnerability, resilience, and adaptability for purchase satisfaction and repurchase // International Journal of Consumer Studies (2021) doi:10.1111/ijcs.12672 (znanstveni, prihvaćen)


CROSBI ID: 1114373 Za ispravke kontaktirajte CROSBI podršku putem web obrasca

Naslov
Purchase experience during the COVID‐19 pandemic and social cognitive theory: The relevance of consumer vulnerability, resilience, and adaptability for purchase satisfaction and repurchase

Autori
Kursan Milaković, Ivana

Vrsta, podvrsta
Radovi u časopisima, znanstveni

Izvornik
International Journal of Consumer Studies (2021)

Status rada
Prihvaćen

Ključne riječi
adaptability ; consumer resilience ; consumer vulnerability ; purchase satisfaction ; repurchase ; self-efficacy ; social cognitive theory

Sažetak
This study explores consumer behavior during the pandemic through the lens of social cognitive theory (SCT). Using the SCT framework and assessing the pandemic as an environmental set, this study strives to fill the gaps in the underexplored impacts of the personal processes of consumer vulnerability, resilience, and adaptability on the behavioral processes of purchase satisfaction and repurchase. The research results show that consumers are self‐ efficacious to a degree when it comes to purchase decision making in the context of pandemics. Vulnerability and resilience directly influence the purchase satisfaction and indirectly influence the repurchase intention via satisfaction. Furthermore, purchase satisfaction positively affects the repurchase intention. In addition, research results show that consumer adaptability to online shopping moderates the relationship between consumer resilience and purchase satisfaction. These findings have practical implications in terms of marketers’ communication strategy development.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Ustanove:
Ekonomski fakultet, Split

Profili:

Avatar Url Ivana Kursan Milaković (autor)

Citiraj ovu publikaciju

Kursan Milaković, Ivana
Purchase experience during the COVID‐19 pandemic and social cognitive theory: The relevance of consumer vulnerability, resilience, and adaptability for purchase satisfaction and repurchase // International Journal of Consumer Studies (2021) doi:10.1111/ijcs.12672 (znanstveni, prihvaćen)
Kursan Milaković, I. (2021) Purchase experience during the COVID‐19 pandemic and social cognitive theory: The relevance of consumer vulnerability, resilience, and adaptability for purchase satisfaction and repurchase. Prihvaćen za objavljivanje u International Journal of Consumer Studies. [Preprint] doi:10.1111/ijcs.12672.
@unknown{unknown, author = {Kursan Milakovi\'{c}, I.}, year = {2021}, DOI = {10.1111/ijcs.12672}, keywords = {adaptability, consumer resilience, consumer vulnerability, purchase satisfaction, repurchase, self-efficacy, social cognitive theory}, journal = {International Journal of Consumer Studies}, doi = {10.1111/ijcs.12672}, title = {Purchase experience during the COVID‐19 pandemic and social cognitive theory: The relevance of consumer vulnerability, resilience, and adaptability for purchase satisfaction and repurchase}, keyword = {adaptability, consumer resilience, consumer vulnerability, purchase satisfaction, repurchase, self-efficacy, social cognitive theory} }
@unknown{unknown, author = {Kursan Milakovi\'{c}, I.}, year = {2021}, DOI = {10.1111/ijcs.12672}, keywords = {adaptability, consumer resilience, consumer vulnerability, purchase satisfaction, repurchase, self-efficacy, social cognitive theory}, journal = {International Journal of Consumer Studies}, doi = {10.1111/ijcs.12672}, title = {Purchase experience during the COVID‐19 pandemic and social cognitive theory: The relevance of consumer vulnerability, resilience, and adaptability for purchase satisfaction and repurchase}, keyword = {adaptability, consumer resilience, consumer vulnerability, purchase satisfaction, repurchase, self-efficacy, social cognitive theory} }

Časopis indeksira:


  • Current Contents Connect (CCC)
  • Web of Science Core Collection (WoSCC)
    • Social Science Citation Index (SSCI)
    • SCI-EXP, SSCI i/ili A&HCI
  • Scopus


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