engleski

Applying Multi Criteria Analysis in Evaluation of Distribution Channels

Optimal allocation of available distribution channels has major importance in distributing products to the market. Allocation is made against the relevant set of criteria that have different importance and according to the requirements of the products. For these reasons, a proper evaluation of the available distribution channels is crucial for effectiveness and efficiency of distribution of products. This paper outlines the possibilities of applying AHP Method of multi criteria analysis in evaluation of optional distribution channels, in distribution of confectionery products.

Distribution channels, Multi criteria analysis, AHP method, Evaluation

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