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Corporate Social Responsibility and Human Resource Management in the Republic of Croatia

According to the 2011 European Commission definition Corporate Social Responsibility (CSR) is “the responsibility of enterprises for their impact on society” . Therefore, all activities of enterprises above what is defined by the law are included in Corporate Social Responsibility. At the internal level Corporate Social Responsibility concept implementation contributes among other things, to more quality Human Resources Management. It is a business practice which results with attracting and retaining more qualified employees and socially responsible approach towards employees as one of the key stakeholders is being achieved. Through implementation of measures in this segment, enterprises may achieve better reputation in public as being responsible employer. According to Corporate social Responsibility Europe new European Corporate Social Responsibility Strategy for 2015 -2019 should put employees at the hearth of Corporate Social Responsibility strategy together with business – education collaboration which aims to enhance entrepreneurship skills and apprenticeships for youth . Theoretical part deals with conceptual definition of the Corporate Social Responsibility internal dimension which is reflected in the segment of Human Resource Management. Practical part refers to qualitative research of six large corporations’ sustainability and socially responsible business reports in the Republic of Croatia. Collected data were analysed using combination of methods which include analysis, synthesis, comparison, and classification. The primary objection of this research is to point out positive business practices and business models which include Corporate Social Responsibility concept implementation in segment of Human Resource Management. Research results may contribute to further activities carried out by companies in this segment of Corporate Social Responsibility concept.

corporate social responsibility ; human resource management ; internal dimension of corporate social responsibility

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