engleski

Relationship between Impulsivity, Value Orientations and Impulsive Buying

The aim of this study was to examine the role of impulsivity and value orientations in impulsive buying on a convenience sample from the City of Zagreb (N = 220, 44% male), ages ranged from 20 to 55 years (mage = 26.07, sd = 7.14). A Barratt impulsivity scale, Buying Impulsivity Scale, and Value Orientation Scale was administered. The result showed that impulsive buying is associated with attention, motor and non-planning impulsivity. Also, the results have revealed a positive association between impulsive buying tendencies and hedonistic value orientation. Hierarchical regression analysis showed that motor and non-planning impulsivity, but not attention impulsivity, positively predict impulsive buying tendencies. Additionally, impulsivity and value orientations explained 35 of the variance in impulsive buying tendencies. The results suggest that impulsive buying behavior is primarily associated with a hedonistic value orientation.

impulsivity, value orientations, impulsive buying

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