engleski

Youth Magazines Ovecoming Crisis:Critical Socio-Cultural Issues

Magazines have to have a Web site to stay competitive, just like other print media. Many publishers are reexamining their online publication strategy. As the online audience grows and as more young people become accustomed to reading information on the Internet, publishers will carefully evaluate the promise of digital magazines. The selected magazine offers focus questions for viewing the video tour which accompanies this talk. The first part provides a look at the magazine`s operations. The second part features the staff discussing a great range of issues. What is the original strategy? How does the business influence the editorial side? What companies might be advertisers? How would the competitors respond to its success? What are the messages to young people? Are the Web sites responsible to present a more realistic view of the youth? 1. How does the business side of a magazine influence the editorial side? 2. What kind of companies might advertise in VIBE? 3. How do cultural trends play into the success of a magazine such as VIBE? 4. If you were the publisher of Rolling Stone, VIBE’S biggest competitor, how would you respond to VIBE’s success? How, if at all, would you change your magazine?

youth magazine, digital, to stay competitive, publication strategy, messages of the Web sites

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