engleski

Optimization of tourism development in destinations: an approach used to alleviate the impacts of overtourism in the Mediterranean region

Many of Mediterranean tourism destinations are currently experiencing overtourism related symptoms, e.g. high tourism-dependency, overcrowding and most recently even anti-tourist and anti-tourism movements and social unrest. What makes this phenomenon relevant and complicated is the lack of effective management solutions and policies to respond. Contemporary challenges suggest that new solutions, sharing of knowledge and communication between all stakeholders are needed to optimise the complex interrelations within these ecosystems. This study critically evaluates the usability of the extended Context analysis-Monitoring – Driving forces-Pressures-State-Impact-Response (CM-DPSIR) framework for integrated sustainable tourism planning. The analysis suggests the proposed framework facilitates structuring causalities within complex socio-economic systems experiencing excessive tourism development, to introduce the responses to optimise tourism development to alleviate the impacts of overtourism. The approach assumes the interconnections within the framework, different levels of drivers and responses, the participation of relevant stakeholders, the proactivity of Destination Management Organisations (DMO) and multilevel cooperation.

Optimisation, sustainable tourism development, overtourism, Split, CM-DPSIR, TOMM.

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