engleski

Brijuni as a special interest tourism destination - how to build a sustainable future on the local best practice

The paper elaborates the sustainable development potential of the Brijuni Islands as a special interest tourism destination. The purpose of the research was to find a model for future development based on the local best practice and tourist tradition. The main aim of the research was to explore the history of tourism of the Brijuni Islands as an elite tourist resort and, at the same time, a model for the development of special interest tourism, such as health, cultural, sport and recreational, congress and eco-tourism. The conducted archival and field research and content analysis of the first tourist publications and rare archival documents (such as the ‘Kupelwieser Collection’) has shown that a local tourist tradition could be used as a model of good practice in reflection on sustainable tourism development of the National Park Brijuni. Previous research has shown that Brijuni have positioned and branded themselves as an elite health spa and seaside resort, a cultural tourism destination, ‘the islands of sports and entertainment’, as well as a destination for high-level international meetings and as an eco-tourism destination. In their turbulent history, from the Roman era to modern times, the Brijuni Islands have had a significant economic function related to elite leisure, but also a prominent political and diplomatic role as a residence. The conducted research has shown that the beginnings of tourism development of Brijuni Islands were related to ambitious plans for the development of health, cultural and eco-tourism, and that the need for an attraction base and demand for such special interest segments still exists today. The author will show how Brijuni’s rich historical, cultural and natural heritage could be adequately presented, valorised and interpreted, using and reinterpreting the local cultural and tourism history in the new global context and in strategic thinking about a sustainable future

Brijuni ; special interest tourism ; sustainable development ; tourism history

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