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The Spa and Seaside Resort in the Development of Euro-Mediterranean Travel and Tourism – the Case of Brijuni Islands

The paper will offer a new perspective in elaboration of key phases of the tourism development on the Brijuni Islands, by analysing their important function as an élite Mediterranean spa and seaside resort in a transnational framework. The author will show how cultural practices and patterns of tourist behaviour, characteristic for European early spa and seaside resorts, spread throughout Mediterranean during the 19th and early 20th century. Similar to an established network of European spas, transnational cultural transfers and common features characterized also an Euro-Mediterranean network of climatic seaside resorts. Many of them developed on the place of ancient spas and aristocratic residences, such as the first modern élite resorts in Italy and France. We can follow a similar process in the Adriatic, where first climatic spas patronized by royalty attracted a fashionable clientele. The author explored and compared some of the well-known island aristocratic residences, such as the Isle of Wight, the Hyėres Islands, Capri, Mallorca, Corfu and Brijuni. The conducted reseach indicated that the beginnings of modern tourism in the Adriatic followed existing patterns of the European leading spa and seaside resorts.The main contribution of this paper would be in linking revitalisation of unique cultural heritage with a local tourist tradition as a model for sustainable development

Mediterranean ; tourism ; European spa ; seaside resort ; Adriatic ; Brijuni

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