engleski

Development concept of adventure tourism for the purposes of destination competitiveness

The aim of this research is to determine and expand the relevant theoretical and applicative features of adventure tourism development in order to innovate the tourism development concept of the island of Krk. The settings in which adventure tourism is studied, against the dynamics of and challenges in the environment, need to be adapted and redefined across all levels (destination and enterprises) through a culture of synergy and networking and a culture of research and knowledge. The paper’s purpose is to analyse the current level of competitiveness of adventure tourism, define objectives, put forward concrete proposals for operations strategies innovation and build a development management model to position the island of Krk as a distinctive adventure tourism destination. The theoretical part of the paper applies scientific methods to study the dynamic trends of adventure tourism development and the determinants of a destination development management model. The applicable part focuses on defining ways of innovating the development concept based on quantitative and qualitative methods used to analyse the attitudes (in-depth interviews and surveys) of key adventure tourism stakeholders and on the authors’ views based on recent scientific literature sources. The results of the study can be considered at two levels: the theoretical level, where opportunities for adventure tourism development are determined, and the applicable level, at which situation analysis is conducted and the island of Krk adventure tourism development scenarios are developed based on synergistic networking at both the micro destination level and the stakeholder level (entrepreneurial initiatives in offering innovation) to proliferate the attractions of the adventure tourism offering and create an integrated tourism product of the island of Krk. This research builds a model for adventure tourism development management and applies it to the example of the island of Krk

Adventure tourism ; Development concept model ; Development management ; Innovation ; Island of Krk

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