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Pregled bibliografske jedinice broj: 1112174

Use of Functional Magnetic Resonance Imaging in Marketing Research in Croatia


Vujičić, Maja; Grbac, Bruno; Mozetič, Vladimir
Use of Functional Magnetic Resonance Imaging in Marketing Research in Croatia // Marketing as a Pillar of Success - Competitiveness, Co-creation and Collaboration / Vrtiprah, Vesna ; Dragičević, Marija (ur.).
Dubrovnik: University of Dubrovnik, 2017. str. 42-43 (predavanje, međunarodna recenzija, sažetak, znanstveni)


CROSBI ID: 1112174 Za ispravke kontaktirajte CROSBI podršku putem web obrasca

Naslov
Use of Functional Magnetic Resonance Imaging in Marketing Research in Croatia

Autori
Vujičić, Maja ; Grbac, Bruno ; Mozetič, Vladimir

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
Marketing as a Pillar of Success - Competitiveness, Co-creation and Collaboration / Vrtiprah, Vesna ; Dragičević, Marija - Dubrovnik : University of Dubrovnik, 2017, 42-43

ISBN
978-953-7153-43-4

Skup
25th CROMAR Congress: Marketing as a Pillar of Success - Competitiveness, Co-creation and Collaboration

Mjesto i datum
Dubrovnik, Hrvatska, 08-10.06.2017

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Neuromarketing, Functional magnetic resonance imaging (fMRI), Olfactory stimulus, Auditory stimulus

Sažetak
Thanks to development of technology and interdisciplinarity increasingly present in conducting research, new research methods have been developed in marketing. The purpose is to understand the way in which fMRI is used in marketing research.

Izvorni jezik
Engleski



POVEZANOST RADA


Profili:

Avatar Url Maja Vujičić (autor)

Avatar Url Vladimir Mozetič (autor)

Avatar Url Bruno Grbac (autor)


Citiraj ovu publikaciju

Vujičić, Maja; Grbac, Bruno; Mozetič, Vladimir
Use of Functional Magnetic Resonance Imaging in Marketing Research in Croatia // Marketing as a Pillar of Success - Competitiveness, Co-creation and Collaboration / Vrtiprah, Vesna ; Dragičević, Marija (ur.).
Dubrovnik: University of Dubrovnik, 2017. str. 42-43 (predavanje, međunarodna recenzija, sažetak, znanstveni)
Vujičić, M., Grbac, B. & Mozetič, V. (2017) Use of Functional Magnetic Resonance Imaging in Marketing Research in Croatia. U: Vrtiprah, V. & Dragičević, M. (ur.)Marketing as a Pillar of Success - Competitiveness, Co-creation and Collaboration.
@article{article, year = {2017}, pages = {42-43}, keywords = {Neuromarketing, Functional magnetic resonance imaging (fMRI), Olfactory stimulus, Auditory stimulus}, isbn = {978-953-7153-43-4}, title = {Use of Functional Magnetic Resonance Imaging in Marketing Research in Croatia}, keyword = {Neuromarketing, Functional magnetic resonance imaging (fMRI), Olfactory stimulus, Auditory stimulus}, publisher = {University of Dubrovnik}, publisherplace = {Dubrovnik, Hrvatska} }
@article{article, year = {2017}, pages = {42-43}, keywords = {Neuromarketing, Functional magnetic resonance imaging (fMRI), Olfactory stimulus, Auditory stimulus}, isbn = {978-953-7153-43-4}, title = {Use of Functional Magnetic Resonance Imaging in Marketing Research in Croatia}, keyword = {Neuromarketing, Functional magnetic resonance imaging (fMRI), Olfactory stimulus, Auditory stimulus}, publisher = {University of Dubrovnik}, publisherplace = {Dubrovnik, Hrvatska} }




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