Use of Functional Magnetic Resonance Imaging in Marketing Research in Croatia (CROSBI ID 700064)
Prilog sa skupa u zborniku | sažetak izlaganja sa skupa | međunarodna recenzija
Podaci o odgovornosti
Vujičić, Maja ; Grbac, Bruno ; Mozetič, Vladimir
engleski
Use of Functional Magnetic Resonance Imaging in Marketing Research in Croatia
Thanks to development of technology and interdisciplinarity increasingly present in conducting research, new research methods have been developed in marketing. The purpose is to understand the way in which fMRI is used in marketing research.
Neuromarketing, Functional magnetic resonance imaging (fMRI), Olfactory stimulus, Auditory stimulus
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
Podaci o prilogu
42-43.
2017.
objavljeno
Podaci o matičnoj publikaciji
Marketing as a Pillar of Success - Competitiveness, Co-creation and Collaboration
Vrtiprah, Vesna ; Dragičević, Marija
Dubrovnik: Sveučilište u Dubrovniku
978-953-7153-43-4
Podaci o skupu
25th CROMAR Congress: Marketing as a Pillar of Success - Competitiveness, Co-creation and Collaboration
predavanje
08.06.2017-10.06.2017
Dubrovnik, Hrvatska
