engleski

Attitudes of the Local Population and Business Stakeholders on the Impact of Cruise Tourism on Destination

The impact of cruise tourism on key stakeholders determines further development of the cruise industry on a destination, imposing an obligation to systematically and continuously monitor stakeholders’ perceptions and attitudes. During 2019, primary research was conducted to examine two keys components of the cruise activity at the destination: the impact of cruise tourism on the local population and stakeholders performing business activities in the port of Split. Two individual groups of survey questionnaires were created. Special attention was given to the social, economic, and environmental impacts of cruise tourism, respecting the principles of sustainable development. These values were estimated based on the Likert scale. The local population considers the economic and social eff ects of cruise tourism as exceedingly positive and is more prepared for tolerance and resilience to achieve the expected well-being. Local business stakeholders are more restrained and record a minimal increase in income and employment related to the cruise activity. Limited perception and knowledge on sustainable development in the port of Split are characteristic of both groups of respondents.

cruise tourism ; local population ; business stakeholders ; port of Split

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