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STEREOTYPES AND PREJUDICES ABOUT KAJKAVIAN SPEAKERS IN THE CONTEXT OF THE IMAGOLOGICAL APPROACH TO MODERN CROATIAN PROSE

Summary: The paper detects an describes the dominant social stereotypes and prejudices related to speakers of Croatian language kaj-dialect, with respect to various aspects of man and his life - intellectual, emotional, social, cultural, economic, religious, political, gender, moral, sexual, linguistic, and others. The confirmed social stereotypes and prejudices are tested through imagology approach to some of the most important works of contemporary prose (from the beginning of the 20th century to the present days) in kaj-dialect - starting from authors Antun Gustav Matoš and Miroslav Krleža, continuing in the prose of others like Slavko Kolar, Zvonimir Majdak, Mladen Kerstner, Pero Budak, Stjepan Draganić and Hrvoje Hitrec, on to the youngest generation of authors in kaj dialect, like Miroslav Gakić, Denis Peričić and Kristian Novak. The analysis of kaj-speaking fictional characters, how they appear and function in a specific literary text, determines the status of certain stereotypes within the literary discourse, i.e. shows on one hand how the literature mediates in the formation and/or strengthening of social stereotypes ; on the other hand, the extent to which certain stereotypes it destroys and/ or prevails. The analytical approach to case study texts of contemporary Croatian prose with regard to imagology aspect also aims to approach information about the status of a certain stereotype related to a region and a dialect in chronological perspective. Specifically, it tries to show the changes in the Croatian literature, in terms of treatment of the dominant stereotypes conditioned by their respective regional and dialectal component, from early 20th century to the present day, and in what direction these changes go.

kaj-dialect speakers, stereotypes and prejudices, contemporary Croatian prose

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