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Ontology-Based Analysis of Website Structure for Benchmarking in Retail Business (CROSBI ID 290111)

Prilog u časopisu | izvorni znanstveni rad | međunarodna recenzija

Vlahović, Nikola ; Brljak, Andrija ; Pejić-Bach, Mirjana Ontology-Based Analysis of Website Structure for Benchmarking in Retail Business // International journal of web portals, 13 (2021), 1; 1-19. doi: 10.4018/IJWP.2021010101

Podaci o odgovornosti

Vlahović, Nikola ; Brljak, Andrija ; Pejić-Bach, Mirjana

engleski

Ontology-Based Analysis of Website Structure for Benchmarking in Retail Business

With the growing trend of digital transformation, electronic business has become a crucial part of business operations for many companies. Some of the most critical steps in successful transformation pertain not only to data and information acquisition and digitalization but also to adequate publishing and organization of these information resources. Companies share information through their websites, so the structuring of the web content becomes critical during the digital transformation of business. In this paper, the authors present a conceptual model of the managerial tool that is based on semantic analysis of web sites in order to obtain information about the structure of web sites in a particular domain. The resulting ontological model contains information about best practices in web information organization and can be a valuable resource for management when deciding on the organization of their own web content. The system is based on grounded theory and uses current information retrieval methods, natural language processing, semantic networks, and ontologies.

Automatic Information Retrieval, Lexical Databases, Natural Language Processing, Ontologies, Retail Banking, Semantic Annotations, Web Mining

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Podaci o izdanju

13 (1)

2021.

1-19

objavljeno

1938-0194

1938-0208

10.4018/IJWP.2021010101

Povezanost rada

Ekonomija, Informacijske i komunikacijske znanosti, Računarstvo

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