engleski

Importance of the translation quality of multilingual menus in hospitality industry

Abstract: Introduction: Direct contact with a guest is realized verbally for which tourist workers' knowledge of foreign languages is necessary. Apart from the verbal contact with employees, menus in hospitability facilities still serve the purpose of a business card that with its design, print, size, food and facility information, and multilingualism is a symbol of restaurant's identity and theme. By analyzing the available research, direct and indirect consequences of unprofessional translations are apparent, resulting in the incomprehensible text of a restaurant offer. Objective: In this paper the author will make a review of available literature with the aim to investigate in systematical way the existent researches dealing with the issues of quality menu translations as well as the most common present translation strategies for translating such professional texts.

menu ; translation ; guest ; tourist destination ; restaurant

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