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Pregled bibliografske jedinice broj: 1108131

Handbook of Research on Applied AI for International Business and Marketing Applications


Handbook of Research on Applied AI for International Business and Marketing Applications, Hershey, PA: IGI Global, 2021 (monografija)


CROSBI ID: 1108131 Za ispravke kontaktirajte CROSBI podršku putem web obrasca

Naslov
Handbook of Research on Applied AI for International Business and Marketing Applications

Urednik/ci
Christiansen, B. ; Škrinjarić, T.

Vrsta, podvrsta i kategorija knjige
Uredničke knjige, monografija, znanstvena

Izdavač
IGI Global

Grad
Hershey, PA

Godina
2021

Stranica
702

ISBN
9781799850779

Ključne riječi
artificial intelligence, international business, marketing applications

Sažetak
Artificial intelligence (AI) describes machines/computers that mimic cognitive functions that humans associate with other human minds, such as learning and problem solving. As businesses have evolved to include more automation of processes, it has become more vital to understand AI and its various applications. Additionally, it is important for workers in the marketing industry to understand how to coincide with and utilize these techniques to enhance and make their work more efficient. The Handbook of Research on Applied AI for International Business and Marketing Applications is a critical scholarly publication that provides comprehensive research on artificial intelligence applications within the context of international business. Highlighting a wide range of topics such as diversification, risk management, and artificial intelligence, this book is ideal for marketers, business professionals, academicians, practitioners, researchers, and students.

Izvorni jezik
Engleski

Znanstvena područja
Matematika, Ekonomija, Interdisciplinarne društvene znanosti



POVEZANOST RADA


Ustanove:
Ekonomski fakultet, Zagreb

Profili:

Avatar Url Tihana Škrinjarić (urednik)

Citiraj ovu publikaciju

Handbook of Research on Applied AI for International Business and Marketing Applications, Hershey, PA: IGI Global, 2021 (monografija)
Christiansen, B. & Škrinjarić, T. (ur.) (2021) Handbook of Research on Applied AI for International Business and Marketing Applications. Hershey, PA, IGI Global.
@book{book, year = {2021}, pages = {702}, keywords = {artificial intelligence, international business, marketing applications}, isbn = {9781799850779}, title = {Handbook of Research on Applied AI for International Business and Marketing Applications}, keyword = {artificial intelligence, international business, marketing applications}, publisher = {IGI Global}, publisherplace = {Hershey, PA} }
@book{book, year = {2021}, pages = {702}, keywords = {artificial intelligence, international business, marketing applications}, isbn = {9781799850779}, title = {Handbook of Research on Applied AI for International Business and Marketing Applications}, keyword = {artificial intelligence, international business, marketing applications}, publisher = {IGI Global}, publisherplace = {Hershey, PA} }




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