engleski

Research of tourist motivations and activities in continental tourism destinations

Tourism is marked by constant changes in tourist demand trends and the development o f new travel motives. Tourists are no longer satisfied with a uniform tourist offer or exclusively with a quality accommodation. What they are looking fo r is an experience while quality accommodation and services are implied. In accordance with the tourist market trends, the paper analyzes the changes in the tourist arrival motives and the total activity o f tourists at the tourist destinations. Even though Croatian coast currently stands out as the most developed tourist part ofthe Republic o f Croatia, there are other locations that have great tourist potential with their rich cultural and historical heritage, the beauty o f nature and many tourist activities. Small fam ily hotels, various ethno, religious and other events, equestrian and bicycle paths, hunting tourism, cultural and historical heritage, etc. contribute to the tourist traffic in the continental part o f the country.For the purposes o f this paper, in order to point out the importance o f the development o f continental tourism through its recognizability and preferences o f the target market segment, a survey was conducted among the population o f the city o f Zagreb. The survey examined the tourists' opinion on their visits to the surrounding continental destinations and on the activities they engaged in the area. The survey gathered 253 correctly completed survey questionnaires. What is o f the greatest importance for understanding and assessing the state o f tourism development fo r each destination is conducting qualitative research o f the attitudes o f groups that, in constant interaction, form an indivisible whole o f the tourism process as an interaction o f motives, interests and benefits o f the development results. The conducted research provides a good illustration o f the topic and a reliable basis fo r further research, as well as a solid starting point fo r the development o f the final models o f continental tourist destinations offer which will expand the tourist offer and initiate the demand fo r 365 business days.

Continental Tourism ; Excursionists ; Seasonality ; Tourist Destination ; Tourists

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