engleski

Conceptual research framework of consumer resilience to privacy violation online

This is a conceptual paper that aims to identify relevant approaches for assessing consumer resilience with regard to online privacy violation and to develop a research model suitable for subsequent empirical testing. Based on the relevant literature, we made a synthesis of theoretical approaches to individual resilience from diverse disciplines and in the next step we proposed a set of variables in the model to serve as determinants and behavioral consequences of consumer resilience with regard to online privacy violation. Finally, we offer the developed conceptual model for further scholarly debate and for future empirical verification from the research community.

resilience ; consumer behavior ; online privacy ; conceptual research model

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