engleski

Conceptualization of soft skill for tourism employees'

Soft skills are most often associated with the characteristics, attitudes, and abilities characterizing communication and relationship with people. They allow the individual to adapt to a dynamic environment and effectively cope with the challenges of professional and private life, and in this way, to perform well and communicate successfully in their environment. Besides having professional knowledge, tourism service providers need to have expressed soft skills such as kindness, professionalism, a positive attitude, and others' understanding. Because not enough attention is paid to the impact and importance of soft skills, this research seeks to offer a conceptual representation of the soft skills needed by all service providers in today's dynamic business environment.

soft skills ; service marketing ; conceptualization

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