engleski

The role of youth academy in creating new values for the professional football club

The aim of this paper is to highlight the importance of youth academy as a kind of an incubator for the most important resources of a sport organization – athletes. Athletes are the ones who create new value with their individual qualities and ability to fit into a team that results in successful athletic performances. However, the purpose of youth academy should certainly be much larger and more complex than the production and export of talented players. Such approach is the reason why clubs do not develop, and do not achieve desired levels of actual athletic performances, so they fall into “vicious circle” in which they are doomed to mediocrity and pure survival. Also we should not ignore the scouting process that is, finding talented athletes from other regions as an important factor in sport organizations. Investing in youth academy, in its infrastructure, coaches, scouts and other professional staff represents an investment in the creation of top athletes in order to achieve the best possible sports performance, and increase the value of the club.

sports organization, human resources, management, athletes

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