Implementation of customer orientation in the hospitality industry: implications for business performance (CROSBI ID 699022)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Perišić Prodan, Marina
engleski
Implementation of customer orientation in the hospitality industry: implications for business performance
The purpose of this paper is to examine whether there is a relationship between customer orientation and successful hotel business performance. An empirical study was conducted by examining the marketing management of hotel companies in Primorje-Gorski Kotar County and Istria County. The study found that there is a statistically significant relationship between customer orientation and hotel business performance. The results of the research can be used in practice by the marketing management of hotel companies to determine long-term directions of action. In order to take into account, the wants and needs of the guest and to achieve a competitive advantage, the implementation of customer orientation should be a fundamental postulate in the future business operations of all providers of the hotel offering.
Customer orientation ; Hotel business performance ; Croatia
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Podaci o prilogu
119-126.
2020.
objavljeno
10.31410/EMAN.S.P.2020.119
Podaci o matičnoj publikaciji
EMAN 2020 – Economics & Management: How to Cope with Disrupted Times, SELECTED PAPERS
Bevanda, Vuk
Association of Economists and Managers of the Balkans, Belgrade, Serbia ; Faculty of Management Koper – Koper, Slovenia ; DOBA Business School - Maribor, Slovenia ; Integrated Business Faculty - Skopje, Macedonia ; Faculty of Management - Zajecar, Serb
978-86-80194-31-8
Podaci o skupu
4th International Scientific Conference Economics and Management: How to Cope With Disrupted Times (EMAN 2020)
predavanje
03.09.2020-03.09.2020
online