engleski

An Empirical Study to Identify Variables for Determining Business Models of Stock Photo Agencies

Stock photography market research is a challenge of scientific- research approach to analysis of business operations on the global market. This paper establishes a methodology for researching the stock photography business, primarily oriented to data collection and range of respondents (n = 117 companies) by collecting data and information from publicly available sources. As this is a global market business model, the criteria for inclusion of units in the sample were established in the process of defining the methodology, and were clarified and systematically applied in the process of designing the research methodology. The study included more than 100 registered sales points across the world, and those brokers/distributors of stock photography who identify themselves as “stock photo agency” were considered as business entities (units of study). Primary and secondary data sources come from six groups of sources (websites of agencies/distributors, experts’ analyses, business intelligence, web traffic analytics companies and other sources obtained by searching the web), and each group of data sources is described according to criteria relevant for the research. Sales models of the analysed respondents (companies) are explained and specifics of each of the models listed.

data collection sources, variables, modalities of features, global business, sales models

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