engleski

Gender roles in the field of successful leadership

Communication is considered to be a learned behaviour developed by the process of socialization, that is, the combination of education, genetic predisposition and stimulation of the environment. Men and women communicate in different ways for various reasons and differences in communication between genders are expressed in the content, style and structure of communication. In a business sense, in order to create a productive environment, different communication styles in gender have to be taken into account as well as the interpretation of the same. Factors contributing to gender differences in business conditions are of the great importance for successful communication and the goal of the work is to identify differences in communication between men and women, does that affect their business performance and examine their correlation with leadership styles as well as to provide useful communication strategies and to articulate them better in the future. In order to fulfil the objectives of the work, a survey was conducted on a sample of 34 executives (both sexes equally) in the territory of the Republic of Croatia. The conclusion of the paper discusses the results obtained. The research results may be useful for further research in the field of gender differences in the style of communication and leadership.

gender ; business communication ; style of communication ; leadership style ; gender differences

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