Artificial intelligence in business models as a tool for managing digital risks in international markets (CROSBI ID 698655)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Buntić, Luka ; Damić, Mate ; Dužević, Ines
engleski
Artificial intelligence in business models as a tool for managing digital risks in international markets
Research background: Through the ongoing trend of digitalization, organizations competing in international markets are getting more exposed to different technology related risks. Globalization and technology support enabled small tech-based companies to scale and expand their business. On the other hand, this has also led to a significant rise of different types of threats. Companies engaged in the process of internalization are more exposed to digital risks than companies competing on the local market. In order to help their companies to manage digital risks, governments use relevant institutions and resources. However, many organizations still largely depend on their own capabilities. A growing number of organizations uses artificial intelligence in business models as a new type of response to digital risks. Artificial intelligence could be the missing link that will help connect organizational and government resources for successful management of digital risks. Purpose of the article: To shed more light on this understudied issue, we conducted a literature review on the use of artificial intelligence in business models as a tool for managing digital risks on the global market. Methods: Literature review. Findings & Value added: We analysed the key determinants of artificial intelligence, their use in business models, and the way it can help organizations manage digital risks. Literature review summarizes the most important research on the topic and proposes new avenues for future research.
artificial intelligence ; business model ; digital risks ; globalization
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Podaci o prilogu
03005
2021.
objavljeno
10.1051/shsconf/20219203005
Podaci o matičnoj publikaciji
The 20th International Scientific Conference Globalization and its Socio-Economic Consequences 2020
Kliestik, T.
Žilina: SHS Web of Conf.
Podaci o skupu
Nepoznat skup
predavanje
29.02.1904-29.02.2096