engleski

Changes of the Informal Internal Communication in the Example of the Political Academy of the Croatian Statehood Foundation 2007-2015

The Political Academy was founded in 2007 as a department within the Croatian Statehood Foundation with the aim of providing lifelong education, offering its students the knowledge, skills and tools of contemporary political management. Every year, about 45 students are admitted from all of the Croatian counties. So far, 330 students have enrolled in the Academy’s program. Students communicate among themselves and exchange information. Formal internal communication is still based on the classic mailing lists and group messages. Every generation of students is on average younger than the previous one, which, together with general development and the ever-improving possibilities of communication, also has an impact on the informal internal communication of the students. The research based on survey- collected data will show that the newer generations increasingly use modern, more advanced communication tools, primarily social networks and mobile applications, for the exchange of text messages, photographs, video clips etc., not only when communicating among themselves, but also in formal communication with the administration and the lecturers at the Academy.

internal communication, Political Academy, students, transfer of information, social networks, mobile apps

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