engleski

Quality management in production of indigenous products as a potential for agrotourism development: example - Krčki pršut

To effectively develop agrotourism, it is necessary firstly to recognize developing potential of it. Current state of agrotourism is not satisfying, and it is important to develop sustainable economy of agrotourism. That can be done with indigenous products that are original from specific geographical territory and in accordance with demand of tourism activities. Sustainable component in production of products is closely connected with continuous quality of products. Special meaning, on national and local level, is that in March 2015 Krčki pršut became the first Croatian product whose name was entered in the EU’s register of protected geographical indications (PGI) and that was thus registered and protected in the common EU market. The purpose of this paper is to present the implications of quality management in production of indigenous products and to represent developing potential of agrotourism through their use on example of Krčki pršut. Indigenous products that have guarantee of quality and safety, dont have right valorisation without developing initiative and theoretical knowledge. This paper is formed on theoretical knowledge of benefits related to development of agrotourism and research done by HACCP (Hazard Analysis Critical Control Point), system that uses food safety management tool for maximize food safety in production of Krčki pršut, and enables safety and quality in production. This paper is based on scientific literature and previous researches. It is presenting possibility to use indigenous products in development of agrotourism. Research was done on the example of Krčki pršut production. Paper is based on the circular process that goes from safety production of indigenous products, to the quality of final products and to usage of these products in development of agrotourism. The results of research are confirming hypothesis that a lot of indigenous products, which are not adequately incorporated into tourist offer, although there are all assumptions – there are safe and quality products.

agrotourism ; HACCP ; Krčki pršut ; quality management

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