engleski

IMPLEMENTATION OF SOCIAL RESPONSIBLE BUSINESS TRANSACTIONS IN TRADING COMPANIES

Trade companies are becoming aware of their role in society and the local community. Socially responsible business transaction means a positive approach to the relationship with the community, its problems and events. It has become recognized among the customers and the company’s management. Companies have carried out volunteering and various humanitarian activities to engage themselves in social activities and to increase their reputation towards their customers, suppliers and employees. Factors that have influenced to the development of socially responsible business transactions are: globalization, the transition to a knowledge society, consumer care, civil society activities, environmental problems and other. Trading companies that operate in line with the concept of social responsible business transactions, when they implement this type of business they can achieve a numerous benefits, from strengthening of the corporate image, and from competitiveness to the environmental awareness. Social responsible business transaction also maintains cooperation between businesses, civil society and public administration and as such creates a positive image of social responsibility and contributes to the development of the local community. For the purpose of this paper a research was conducted on a representative sample of trading companies with the aim of gaining insight whether such companies do promote social responsible business transactions and what kind of activities in such form these companies use.

Socially responsible business transaction, Trade companies, Positive approach, Humanitarian activities, Research

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