engleski

Digital maturity of the organization

The digital transformation of business reflects and represents the integration of radical changes at the level of business processes and business models in the function of further creation and increase of company value in the digital age. Organizations today are faced with and forced to constantly improve their business processes and capabilities precisely through the application and use of new technology. Digital business transformation implies reengineering and optimization of business processes, which affects the business performance of the company (products and processes) but also the organizational structure and managerial concepts. The aim of this paper is to investigate the level of digital maturity of the organization where we can argue that the digital maturity of the organization is a new phenomenon caused by digital business transformation and where organizations are in terms of digital maturity largely depends on their ability and readiness for digital business transformation

digital transformation ; digital maturity ; digitalization ; business models ; new technology

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