engleski

The impact of social networks and applications on selection of tourist destinations in the Republic of Croatia

The purpose of the paper is research and analysis of the impact of social networks and applications when selecting a tourist destination in Croatia. Social networks and applications have become essential for communication between users, but also for the presentation of tourist destinations to potential tourists. In the survey, whose results we present in this paper, 100 tourists participated. Survey questionnaires were distributed through social networks to a random sample of respondents during their stay in the Republic of Croatia. The survey was carried out in May 2017. The objective of this survey was to analyze how many tourists who come to Croatia know and use social networks and applications when choosing their travel destinations and how information from social networks influence their choice of places to stay. According to the results of the survey there is a significant correlation between the age and the level of education of respondents and the time that they spend a day on social networks and then between knowledge of social networks in the group and ways of planning their trips. The analysis of the results shows that there is a significant correlation between the age of the respondents and their selection of travel destinations through social networks and applications.

Social networks, applications, tourist destinations, research, significant correlation

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