engleski

Analysis of the Information Technology use in Small Entrepreneurship in the Hospitality Industry

Technology and information systems themselves have no value without their application in business and the creation of tangible benefits and returns on entrepreneurial investment. The introduction of information technology enables faster action and observation of market demands, i.e. guests, and reduction of administrative work and filtering of high quality information that contribute to effective and efficient business. The strategic significance of information technology stems from the ability of information technology to better process and sort data into those essential and less important, leading to up-to-date information that results in fulfillment of the desire of guests. Using modern information technology, entrepreneurs in the hospitality industry can gain competitive advantage. We introduced the results of the empirical research on target population of corporations and physical persons involved in the hospitality industry in the Republic of Croatia. A multi- stage stratified proportional sample at the 5% statistical mass level was used only from those entrepreneurs who had less than a hundred employees. 311 respondents were covered, 100 of which are hotel and other type of accommodation owners together with 211 restaurant owners and owners of other type of food catering facilities. The results of our empirical research have undoubtedly demonstrated that small business owners in the hospitality industry are well aware of the advantages of using modern information technology and are supplying adequate IT equipment but are not using the advanced internet business opportunities.

Information technology, competitiveness, small entrepreneurship in hospitality industry

nije evidentirano