Application of E-Processes in Tourism Marketing (CROSBI ID 698137)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Andrlić, Berislav ; Šostar, Marko ; Banožić, Mario
engleski
Application of E-Processes in Tourism Marketing
Continuous research and monitoring of these factors is important, because they are important for the formation of marketing techniques. Changing economic conditions, new aspects of consumer behaviour and especially new technologies are likely to cause the emergence of new or growth of existing tourism markets. In developed economies, increasing attention is paid to the study of the role of new technologies in the field of tourism and hospitality. New processes in tourism and hospitality are aimed at the virtualization of tourism and hospitality products, because they cannot be digitized. In addition to the mentioned function, business processes supported by technology increase the efficiency of internal business entities in the market. This approach needs to be considered and implemented at the level of management, so this area is theoretically and practically explored in the paper.
e-marketing ; management ; hospitality ; processes
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Podaci o prilogu
0004-0008.
2020.
objavljeno
10.2507/31st.daaam.proceedings.001
Podaci o matičnoj publikaciji
Proceedings of 31st DAAAM International Symposium
DAAAM International Vienna
1726-9679
Podaci o skupu
31st International DAAAM Virtual Symposium "Intelligent Manufacturing & Automation"
predavanje
21.10.2020-24.10.2020
Mostar, Bosna i Hercegovina ; online