engleski

Market positioning of the AI chatbot Weaver in banking

In this paper we present the business case of the modern artificial intelligence chatbot solution Weaver developed by Saga New Frontier Group, a leading IT company in the region. The Weaver chatbot is a unique chatbot solution that provides companies with cost savings and sales increases by providing chatbot based services to their users. We present how Saga, a member of New Frontier Group, created REA (Raiffeisen Electronic Assistant) together with Raiffeisen Bank, using the Weaver platform, a service powered by artificial intelligence that banking users interact with via text and video chat interface. REA is available on Viber and Facebook Messenger and it represents digital innovation in the banking sector in Serbia. The paper explains the importance of the market positioning strategy of the Weaver AI chatbot solution in the banking industry.

market positioning ; Weaver ; AI chatbot ; REA (Raiffeisen Electronic Assistant) ; banking

University of Rijeka - project number Uniri- drustv-18-235-1399