engleski

Consumers Attitudes towards Self-Checkout Systems in FCMG Retail in Croatia

Retail is strongly affected by the fact that the pace of the life of consumers is becoming increasingly faster, while at the same time they have less and less time on hand, and their needs and desires are increasingly demanding as a result of rapid implementation of digital technologies. Moreover, contemporary retail industry is facing growing challenges characterized by a rising competition, rapid implementation of new technologies, growth of e-commerce, and internationalization of business activities. Self-checkout systems and smart shopping carts as well as other self- service systems are becoming widely spread technology in in large retail formats such as supermarkets and hypermarkets. In recent years, this trend has become more prevalent in Croatia as well. The aim of this paper is to explore the consumers’ attitudes regarding the introduction and application of self-checkout systems in large retail stores in fields of fast-moving consumer goods (FCMG) in Croatia. The paper is based on primary research conducted in 2019 among consumers in large FCMG stores in Croatia.

Consumer, consumer behavior, retail, self-checkout system

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