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Pregled bibliografske jedinice broj: 1100997

Service Quality Measurement in Rural Tourism: Application of RURALQUAL Model


Marković, Suzana; Kljaić Šebrek, Jelena
Service Quality Measurement in Rural Tourism: Application of RURALQUAL Model // Academica turistica, 13 (2020), 2; 215-227 doi:http://www.hippocampus.si/ISSN/2335-4194/13.215-227.pdf (međunarodna recenzija, članak, znanstveni)


CROSBI ID: 1100997 Za ispravke kontaktirajte CROSBI podršku putem web obrasca

Naslov
Service Quality Measurement in Rural Tourism: Application of RURALQUAL Model

Autori
Marković, Suzana ; Kljaić Šebrek, Jelena

Izvornik
Academica turistica (1855-3303) 13 (2020), 2; 215-227

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
: service quality, satisfaction, loyalty, rural tourism, RURALQUAL, pls sem

Sažetak
The purpose of this paper is to evaluate service quality and its relation to customer satisfaction, trust, and behavioural intentions of rural tourism by applying the modified RURALQUAL model derived from the original SERVQUAL model. The survey was conducted on a sample of 307 rural tourists in Croatia. A Partial Least Squares Structural Equation Modelling (pls-sem) was applied in order to analyse the relationship between the measured constructs. The modified RURALQUAL model has been proven as a reliable and valid multidimensional scale that includes 27 items divided into 5 dimensions. Results indicate that there is a significant positive relationship between Service quality and Satisfaction as antecedents to Loyalty. The role of Trust as a mediator between Satisfaction and Loyalty has been proven, but its mediation power is rather small. Research results indicate that rural tourism managers and owners paid more attention to the tangible service quality elements, but in order to improve overall tourist experience in the future, they should pay more attention to the intangible service quality elements. The modified RURALQUAL instrument should be periodically used as a tool by practitioners and managers for the future development of rural tourism.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Interdisciplinarne društvene znanosti



POVEZANOST RADA


Ustanove:
Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija

Profili:

Avatar Url Suzana Marković (autor)

Citiraj ovu publikaciju

Marković, Suzana; Kljaić Šebrek, Jelena
Service Quality Measurement in Rural Tourism: Application of RURALQUAL Model // Academica turistica, 13 (2020), 2; 215-227 doi:http://www.hippocampus.si/ISSN/2335-4194/13.215-227.pdf (međunarodna recenzija, članak, znanstveni)
Marković, S. & Kljaić Šebrek, J. (2020) Service Quality Measurement in Rural Tourism: Application of RURALQUAL Model. Academica turistica, 13 (2), 215-227 doi:http://www.hippocampus.si/ISSN/2335-4194/13.215-227.pdf.
@article{article, year = {2020}, pages = {215-227}, DOI = {http://www.hippocampus.si/ISSN/2335-4194/13.215-227.pdf}, keywords = {: service quality, satisfaction, loyalty, rural tourism, RURALQUAL, pls sem}, journal = {Academica turistica}, doi = {http://www.hippocampus.si/ISSN/2335-4194/13.215-227.pdf}, volume = {13}, number = {2}, issn = {1855-3303}, title = {Service Quality Measurement in Rural Tourism: Application of RURALQUAL Model}, keyword = {: service quality, satisfaction, loyalty, rural tourism, RURALQUAL, pls sem} }

Časopis indeksira:


  • Scopus


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