engleski

Basic characteristics and significance of factor analysis in the process of digitalization of football clubs in the city of Zadar

The primary aim of this paper is to indicate the basic features and significance of factor analysis, related to researching the possibility of its application in measuring the quality of digital processes, and in identifying key dimensions and attributes of its quality in football clubs in the city of Zadar. Namely, a large number of dimensions and attributes that can be used to describe and define the digitalization of the process in football clubs indicate multidimensionality. The questionnaire determined the level of use of digital tools and opinions of respondents on the manner and importance of using digital technologies in the operational processes of sports clubs in the city of Zadar through the administrative and training component. Recognizing the fact that measuring the quality of digital processes involves measuring the quality based on expectations and perception and also to simplify the complex structure of the research problem and extract digital process factors, the paper analyzes the two main components: factor analysis of the scale of expectations and factor analysis of the scale of perception. The research provides answers to several questions, while on the other hand some questions concerning the objectives of the work are only indicated and should be elaborated in further research.

football ; factor analysis ; digitalization ; business processes ; modern technologies

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