CONSUMER’S EXPERIENCE OF TEA PACKAGING AS ENVIRONMENT-FRIENDLY (CROSBI ID 697963)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Pibernik Jesenka ; Tomašegović Tamara ; Sanja Mahović Poljaček ; Anđela Madžar
engleski
CONSUMER’S EXPERIENCE OF TEA PACKAGING AS ENVIRONMENT-FRIENDLY
The packaging design is perceived as environmentally friendly when deploying established “green” conventions for design, materials, form, colours, and symbolism. The paper aims to determine which tea packaging design choices mainly influence consumer's impression of eco-friendliness. After the sustainable solutions for packaging form were examined, additional attributes of sustainability in terms of the materials were established. These were the shape of the packaging for the ease of use, closing solution, content visibility, printing paper perception, and other use-friendly attributes. Upon experimenting with six versions of prototype designs, following the guidelines of user-centered design, the final prototype has been selected for further development and testing. The alternatives for appropriate printing ink, printing pressure, and substrate were tested on various paper samples. Due to the various recycled substrate’s surface colours and morphology, the flexographic printing process resulted in various shades of image colours and line sharpnesses. To determine correlations between different attributes and make a final design decision, the subjective quality assessments were implemented.
Tea Packaging, User-centered Design, Eco-friendly, Recycling, Evaluation
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Podaci o prilogu
317-325.
2020.
objavljeno
10.24867/GRID-2020-p35
Podaci o matičnoj publikaciji
Dedijer Sandra
Novi Sad: UNIVERSITY OF NOVI SAD FACULTY OF TECHNICAL SCIENCES DEPARTMENT OF GRAPHIC ENGINEERING AND DESIGN 21000 Novi Sad, Trg Dositeja Obradovića 6
978-86-6022-303-8
2620-1429
2620-1437
Podaci o skupu
10th International Symposium On Graphic Engineering And Design (GRID 2020)
predavanje
12.11.2020-14.11.2020
Novi Sad, Srbija