engleski

The impact of social media consumption on cultural intelligence of user

With the digitalization and relocation of almost all human communications to the online sphere, social networks have gained great importance and room for maneuver for influence in the domain of lifelong learning. Enabling the rapid sharing of a large amount of information, ideas, but also content in general, has an impact on every user of these networks. This paper aims to show the impact of social networks, that is, the consumption of social networks, on the cultural intelligence of the individual. The subject of this paper was to determine which digital competencies, defined by information constructs Knowledge and Skills, significantly determine the level of cultural intelligence of an individual during his lifelong education, formal and informal, and the primary goal was to create a new information construct. The research was conducted online, using a survey questionnaire containing original metrics of influencing factors on the basis of which the application of quantitative statistical methods designed a conceptual model, a description that can determine the impact of each information construct (Knowledge, Skills, Experience) on digital intelligence development and its impact on degree of cultural intelligence. In this sense, this paper represents a contribution to the field of communication and educational sciences and opens initiatives for further research related to the development of an original methodology for conceptualizing digital communication in the field of non- formal education.

Digital Intelligence ; Cultural Intelligence ; Social Media ; E-Education ; Life-Long Learning

Rad napisan u koautorstvu sa studentom (Petra Zečević, Lana Miletić) koji je kod Ljerke Luić slušao i polagao ispit iz kolegija "Metodološki pristupi u istraživanju digitalne inteligencije u području medija i komunikacije" na Poslijediplomskom doktorskom studiju Mediji i komunikacija na Sveučilištu Sjever.