engleski

Contemporary crises: Case study of UBER

Doing business in the digital world and providing services via digital technologies have become a part of everyday life and a condition of progress. Many companies operating in this area, such as Uber, have experienced global expansion, great growth and brand recognition due to their excellent idea. In addition to success, they also face crises that jeopardize their business, customers’ privacy, as well as the company’s value. Uber has faced several very serious crises during its short history, so the purpose of this research is of a twofold nature: first, to analyze how the company acted during crises ; second, to show the area of regulations such as the General Data Protection Regulation, in order to minimize potential as well as actual crises in the digital world. The aim of the research is to analyze Uber’s behaviour in crisis, to detect a number of publicly available indicators on how to deal with and resolve the crisis, and to provide recommendations for similar crises that will happen to businesses in the digital world.

Uber ; GDPR ; digital technology ; regulation ; personal data ; crisis,

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