engleski

University Social Responsibility: Croatian Perspective

Only recently we witness the increasing implementation of social responsibility concept in non-business areas, including universities. This is closely related to the introduction of Triple helix model and increasing focus on university “third mission” - university active engagement in development of local/regional/national community. The aim of this paper is to get insight into the university social responsibility context in Croatia and identify the implementation of social responsibility concept and major elements that create it in university context. The study uses qualitative methodology (content analysis) in analysis of universities’ websites and its contents related to social responsibility. The analysis relies on the study conducted by Nejati et al. (2011) who have used the ISO 26000 norm and analyzed seven components of social responsibility: organizational governance, human rights, labor practices, environment, fair operating practices, consumer issues and community involvement and development. Content analysis of CSR in Croatian universities’ websites demonstrates that they still do not sufficiently perceive its importance – neither in creating, practicing, nor reporting. Croatian universities perceive their social responsibility mostly as related to primary stakeholders (students and institution management), and to their primary roles of education and research. The importance of contribution to the community is still insufficiently recognized.

CSR ; university ; content analysis ; Croatia ; ISO 26000 norm.

nije evidentirano