engleski

The Role of Managers in the Process of Creating Company Value in Crisis Situations

The function of the management economy, in addition to evaluating the current distribution of resources, includes a timely response to signals from the economic environment. Internal or external disruptions that may jeopardize the success and survival of the company can be contextually identified as signals that imply an adequate response of the manager. The basic role of managers during the crisis period is to understand and contextualize the symptoms and causes of the crisis and timely action that will provide the prerequisites for effective management during the crisis and the recovery of business operations. From the managerial aspect, crisis management after its identification refers to the process of business restructuring which, by analyzing the situation and planning recovery measures, should enable the renewal of the company, ie crisis management. Furthermore, digital technology today is almost essential for business success, while the development of digital technologies is strongly reshaping modern businesses and creating added value. New digital technologies are already improving companies' ability to anticipate problems, make effective decisions and adapt to their business quickly. In crisis situations such as this one sampled by the Covid-19 crisis, business models need to be rapidly transformed and adapted to ensure business continuity and create company value in crisis situations.

managerial economics ; enterprise value creation process ; COVID-19 crisis

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