engleski

THE IMPACT OF INNOVATIONS ON CREATING THE VALUE OF THE COMPANY GREYP BIKES D.O.O.

Nowadays, companies are faced with accelerated changes and increasingly complex challenges at a micro, macro and international level. That is why research and development, innovation activity is gaining importance and manufacturers are often under pressure to innovate in order not to lose their market share. In this paper, the emphasis is on the impact of innovation on enterprise and economy, but also on international competitiveness and increase of company profits. It emphasizes the importance of investing in research and development and creative human resources, which is extremely important in both favorable and unfavorable market conditions. It also explains what all affects market success, how they manifest and what results in technological change. The aim of this paper is to explain the role and importance of applying innovation in business and creating sustainable competitive advantages through a detailed presentation of the value creation process of a particular company. In order to achieve this goal, the impact of technology development on the value creation of Greyp bikes d.o.o. , the sister company Rimac of the car, explaining how innovative components and specifications of the electric bicycle have affected business, competitiveness and value creation.

innovation, organization, value of enterprise, market power

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