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THE ANALYSIS OF THE INSURANCE INDUSTRY CONCETRATION AS ASSESSMENT MEASURE OF THE SUCCESS OF COMPANY TAKEOVER IN THE REPUBLIC OF CROATIA

The objective of the research presented in masters thesis is to determine the importance of the level of insurance industry concentrattion in the Republic of Croatia in terms of being a measure which is directly linked with profitability that comes after company takeover. The objective also to emphasize the importance of successfully applied external rise strategy thet is manifested through operations of takeover in terms of strengthened competitiveness of Croatian insurance indutry and also in providing insurance companies with better prospects of achieving long-term goals in a shorter time period.The results regarding the insurance industry concentration in the Republic of Croatia have emerged after the methodology presented in scientific and professional literature was applied. The research was conducted on the basis of the following scientific methods: analysis, description, classification, comparison, synthesis and concretization. Simultaneously, a comparison analysis was carried out with results with respect to insurance industry concentration ratios in Bosnia and Herzegovina.On the basis of the result obtained from annual financial reports with respect to the observed time period of the ten years, we have come to the conclusion that insurance industry in the Republic of Croatia (where a large number of small or medium-sized enerprises operates) is moderately fragmented. Additionally, we have also concluded that competitiveness between enterprises, has been increased. Since it is a case of monopolistic competition, entry and exit from the industry in the long run can be considered to be light. In short, we talk about industry that is profitable with regards to company takeover.The comparison analysis between the insurance industries in the Republic of Croatia and Bosnia and Herzegovina suggest a better ranking of the mentioned industry in Bosnia and Herzegovina when it comes to the context of profitability of company takeover as opposed to situation in Croatia where indutry leaders take over the dominant industry market shares. This is how they reinforce the possibilty of shaping the industrial events. In other words, industry structures appear to approximate oligopoy structures. A large number of insurance companies operates in operates in Bosnia and Herzegovina so we talk about significantly fragmented industry where profitability after company takeover is certain.

concentration, insurance industry, the Republic of Croatia, company takeover, profitability

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