engleski

Possibilities for tourism evaluation of digitalized cultural heritage in the Zadar County

The paper deals with the issue of tourism valorization of digitized cultural heritage and the possibilities for the use of written heritage for tourism purposes as part of tourist attractions in tourist destinations. In the introductory part it is emphasized that tourism is a complex phenomenon, with particular emphasis on the concepts of tourist motivation and elements of tourism product as predispositions for tourism development. Furthermore, the paper deals with heritage in terms of determining its parts as tourist attractions, cultural tourism and the related tourism market segment, and also provides an overview of relevant scientific papers dealing with the digitization of cultural heritage for tourism purposes. Ultimately, in the final part, the paper deals with the possibilities for tourist valorization of written heritage, which is also suggested for the qualitative improvement of the Zadar County tourism as a tourist destination.

tourism valorization ; cultural heritage ; cultural tourism ; digitization

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