engleski

IMPACT OF FAKE NEWS ON THE GLOBAL ECONOMY

Fake news is reshaping the world in the era of (de)globalization. Information around the globe spreads fast and grows in volume proportionally with technology development. Development of social media has had a profound influence on the way news is distributed. In these circumstances, distributors of fake content find fertile ground to support their interests. The goal of fake content is usually to affect user attitudes towards certain political and economic topics. Although there are few suggestions and methods from academic researchers on how this problem should be addressed, we still lack a unified tool to distinguish fake and authentic content on the web and social media. In order to shed more light on this understudied issue, this exploratory paper aims to provide an analysis of the impact fake news have on the global economy and to propose a conceptual model of user engagement on social media regarding fake news.

fake news, artificial intelligence, global economy

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