Food choice motives, attitude towards and intention to adopt personalised nutrition (CROSBI ID 286698)
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Podaci o odgovornosti
Rankin, Audrey ; Bunting, Brendan ; Poínhos, Rui ; van der Lans, Ivo ; Fischer, Arnout ; Kuznesof, Sharron ; Almeida, Maria Daniel ; Markovina, Jerko ; Frewer, Lynn ; Stewart-Knox, Barbara
engleski
Food choice motives, attitude towards and intention to adopt personalised nutrition
Objective: The present study explored associations between food choice motives, attitudes towards and intention to adopt personalised nutrition, to inform communication strategies based on consumer priorities and concerns. Design/Setting: A survey was administered online which included the Food Choice Questionnaire (FCQ) and items assessing attitudes towards and intention to adopt personalised nutrition. Subjects: Nationally representative samples were recruited in nine EU countries (n 9381). Results: Structural equation modelling indicated that the food choice motives ‘weight control’, ‘mood’, ‘health’ and ‘ethical concern’ had a positive association and ‘price’ had a negative association with attitude towards, and intention to adopt, personalised nutrition. ‘Health’ was positively associated and ‘familiarity’ negatively associated with attitude towards personalised nutrition. The effects of ‘weight control’, ‘ethical concern’, ‘mood’ and ‘price’ on intention to adopt personalised nutrition were partially mediated by attitude. The effects of ‘health’ and ‘familiarity’ were fully mediated by attitude. ‘Sensory appeal’ was negatively and directly associated with intention to adopt personalised nutrition. Conclusions: Personalised nutrition providers may benefit from taking into consideration the importance of underlying determinants of food choice in potential users, particularly weight control, mood and price, when promoting services and in tailoring communications that are motivationally relevant.
Personalised nutrition ; Nutrigenomics ; Food choice motives ; Food Choices ; Questionnaire Survey ; Food4Me ; Attitudes ; Intention
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Podaci o izdanju
21 (14)
2018.
2606-2616
objavljeno
1368-9800
1475-2727
10.1017/S1368980018001234
Povezanost rada
Ekonomija, Nutricionizam, Psihologija