engleski

MANAGEMENT OF THEATER ACTIVITIES IN THE CULTURAL AND CREATIVE INDUSTRY OF THE REPUBLIC OF CROATIA

The role of culture and creativity in the economic sector is increasingly impor-tant in the global context. The world economy recognizes the potential and importance of creativity as an important resource of the end- product in creative product and service while statistics show a positive trend in employment and gross added value. According to the UNCTAD Creative Economy Outlook Report 2018, the Republic of Croatia employs more than 42, 000 people in the creative sector and generates more than 2.6% of gross domestic product. In the period from 2005 to 2015, the creative industries of the Republic of Croatia recorded an increase in the trade balance, where exports of cultural and creative goods and services in 2014 amounted to USD 284.3 million. The authors accept the assumption that cultural content determines the process of creative, cultural and artistic creation and proposes a model of concentric circles where successive layers of concentric circles are defined as ideas and influences of creative activities. Accordingly, they analyze the same issue in the paper and make some recommendations for improvement and further research.

urban economy, management of the theater, cultural industry, the-aters, performance measurement

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