EXPLORING THE MOTIVES OF YOUNG AUDIENCE FOR THEATRE ATTENDANCE (CROSBI ID 697197)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Buljubašić, Iva
engleski
EXPLORING THE MOTIVES OF YOUNG AUDIENCE FOR THEATRE ATTENDANCE
This paper presents scientific research at the national level in the Republic of Croatia, i.e. the analysis of the motives for the arrival of the younger age group, the generation Y so- called millennials and generation Z's in city and national theatres. The institutions of culture in the Republic of Croatia are always trying to find the best way to contain existing and attract new audiences. The aim of this paper is to investigate the development of young theatre audiences, i.e. their motives, but also the obstacles of attendance in to city and national theatres.
theatre, generation y, generation z, audience development, marketing in culture
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Podaci o prilogu
129-139.
2020.
objavljeno
Podaci o matičnoj publikaciji
7TH INTERNATIONAL CONFERENCE "VALLIS AUREA" FOCUS ON: RESEARCH & INNOVATION
Katalinic, Branko
Požega : Beč:
978-3-902734-26-6
1847-8204
Podaci o skupu
Vallis Aurea – 7th International Conference
predavanje
24.09.2020-25.09.2020
Požega, Hrvatska