engleski

Overtorurism in Adriatic Croatia Region: The Plitvice Lakes National Park Case Study

Lika-Senj County, specifically the Plitvice Lakes National Park, has all of the characteristics of overtourism connected to a rural area. Although one of the most undeveloped counties, with a large share of rural territory and incomplete transitional processes, Lika-Senj County has the potential to develop sustainable tourism. The county’s weaknesses can thus be seen as its primary developmental opportunity. So this paper is based on the theoretical concept of integral sustainability. In its first section, the desk method is used in order to analyse existing sources and documents relevant to understanding the concept of overtourism. The second part focuses on socio-cultural processes over the past two centuries that led to the critical situation in which UNESCO is considering the reclassification of the Plitvice Lakes as an endangered heritage site. This is followed by an analysis of publically available statistical data related to the structure of tourist arrivals in Croatia by county in 2017 and 2018. The goal of the paper is to highlight the negative processes that led to the current state of overtourism development and to consider potential solutions.

overtourism ; Plitvice Lakes ; sustainable tourism ; undertourism

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