engleski

APPLICATION OF AHP MODEL FOR EVALUATING EXISTING FORMS OF SELECTIVE TOURISM IN CROATIA

In recent years there is a rise of novel forms of selective tourism such as adventure tourism, health tourism, excursion tourism etc. All these different kinds of touristic offers have different impacts on development of this most important branch of Croatian economy. The paper investigates different kinds of selective tourism forms available in Croatia and defines criteria for their ranking in respect to tourism development. The paper demonstrates application of multicriteria decision making technique, Analytical Hierarchy Process (AHP) in ranking importance of different sorts of selective tourism in respect to development of tourist offer in Croatia. AHP utilizes a multi- level hierarchical structure consisting of objective, criteria, sub criteria, and alternatives, is applied in selection of an appropriate sort of many selective tourism forms available. The input from the experts has been used in pairwise comparison matrix in order to rank the selective tourism forms. The data collected by AHP-structured pairwise comparisons were constructed into a computer- based program called Expert Choice. The paper shows that AHP is a viable tool for rank ordering of selective tourism forms following various weighting schemes.

tourism development ; selective forms of tourism ; Analytical Hierarchy Process (AHP)

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